Rancho
Welcome to the Rancho collection, a celebration of over 65 years of excellence in off-road performance. Since 1955, Rancho® has been synonymous with high-quality suspension systems, shock absorbers, and accessories designed specifically for Jeeps, trucks, and SUVs. Our commitment to innovation ensures that you experience rugged performance both on and off the road.
History of Rancho
Founded by Clarence Shook in 1955 in Los Angeles, Rancho Jeep Supply began its journey by providing off-road enthusiasts with the parts and accessories they needed to conquer the desert trails. From new and used Jeep parts to customized four-wheel-drive vehicles, Rancho quickly established itself as a leader in the growing off-road performance industry.
Innovative Milestones
Rancho's pioneering spirit is evident in our numerous innovations:
- Introduction of the Rancho Overdrive system for enhanced vehicle speed.
- Development of conversion kits for V8 engine installations in Jeeps.
- High-performance brake systems designed for advanced engine configurations.
- Creation of high-performance tires and wheel packages using helicopter tire technology.
- The groundbreaking Trailblazer, featuring independent suspension and disc brakes, which inspired the design of the Blazer SUV.
Continuing Legacy
Under the leadership of the Shook family, Rancho has evolved, introducing a range of market-first products:
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1985: Launch of the bestselling RS5000 shock absorber.
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1992: Debut of the RS9000™, the first five-way adjustable shock absorber.
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1998: Introduction of the RSX intelligent shock with Reflex technology.
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2004: RCX remote damping control unit enhances driver control.
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2014: The RS5000®X shock improves on-road and off-road performance.
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2021: Release of RS7MT® monotube shocks for extreme off-road conditions.
Why Choose Rancho?
Rancho is committed to delivering products that enhance your vehicle's performance while ensuring safety and comfort. Our innovative designs and high-quality materials make us a trusted name among off-road enthusiasts.
Did You Know?
Clarence Shook’s original workshop was located next to Rancho Los Amigos Hospital in Southern California. This unique location led to the nickname “the Rancho place,” which has become synonymous with quality off-road products.
Rancho began by crafting parts to tackle the challenging terrains of Mexico, Southern California, and Morocco, working alongside legendary racers to engineer premium components for any adventure.
Specials
For a limited time only, we are offering an exclusive discount where you can Save Up To 30% On Select Specials. We also are offering FREE Shipping on thousands of products, so this is the perfect opportunity to upgrade your ride!
Suspension
We have suspension kits, shocks and struts, strut rods, control arm, disc brakes, lowering springs, tie rod end adjusting sleeves, you name it we've got it.
Car & Truck suspensions also are crucial for providing stability on the road. Since these vehicles are heavier and might also be carrying additional weight, the suspension must be able to assist with handling uneven roads. The suspension also helps prevent trucks from tipping. The suspension also needs to help cushion the ride so the cargo and equipment remains protected over bumps and other imperfections in the road. Cushioning the ride also helps improve driver comfort. The suspension allows the tires and axles of the truck to move independently from one another, instead of the axle being attached to the frame directly. This helps soften the impact to the vehicle and helps absorb the impact of cracks, bumps or dips in the road
